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Crossmedia, any opinions?
Romper? I barely know her!
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Ultimately the creative advertising work is about emotion and feeling - creating a connection with a target audience in a highly succinct and memorable way. Initial presentations of the work to internal teams can be fraught, because not every internal role is capable of evaluating the work on its own terms. Strategy is highly analytical and data driven, Account over index's on the client relationship and what they think will "please" the client. Too often the pre client internal reviews feel like a challenging gauntlet to walk in order to try and preserve the work in its fullest form to even get to the client. It takes a lot of mutual trust and the ability of the internal audiences to give meaningful feedback to make the work better, rather than making it feel like it's being torn apart. Mileage will vary a lot based on agency, account type, client type, etc., but just a capsule insight of what I've experienced.
D1 thank you for such thoughtful answer
Chief
Write a great, short and simple brief.
Accept that a brilliant idea has the power to make your great, short and simple brief redundant.
Help sell in the work.
Yes! Thank you!
Swim in your own lane. Don’t comment on creative work unless you have something constructive to say (because if you do, I’ll challenge you in front of your colleagues during the meeting…and you’ll regret it).
Thank you CD1. Appreciate you taking the time to weigh in
I think it really depends on the team dynamics. At this point, I usually know about half the team (I move accounts every year in my large agency), but when it comes to R1 internal meetings, I tend to come in with thought starters rather than fully fleshed-out concepts. I really take the time to digest the brief and deliver on it, so I always want to make sure my time is respected. It’s frustrating when it feels like folks aren’t fully engaged, multitasking, or not listening while I try to sell an idea.
I’m not nervous these days—I’m confident in the ideas I bring, but I always feel prepared to sell them and adjust based on feedback.
Thank you AD1!