Hi! I was recently promoted to Art Director . Now that I’m not doing the actual design deliverables I was curious as how to go about updating my portfolio. Any guidance on how to show you are directing? Do you all post the project visuals and right up the project specs then say you art directed a team of XYZ? Do you give credit to the designers, copywriters, photographers ect..? Thanks!

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Posting as :
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Credit looks good. It shows you’re a supportive manager.

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I think there are many factors related to your job setting and your future career goals that should determine how you format your portfolio. There is an infinite amount of bad advice. You should format it for the next role you want and what is the norm for competitive candidates in that role/industry. If you’re not sure what that is maybe ask a recruiter or a mentor from your target career path. This can vary widely from an agency to a studio to a brand. Even agency to agency depending on what sort of work they do. You are somewhat beholden to the idiosyncrasies of who will be reviewing and filtering your book. Brevity seems to be near universal.

That being said I think credit lists are not only accurate but communicate self-awareness—especially for a leader. Being generous with credit is something I think you won’t regret.

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