How can I stop being so hard on myself when pitching ideas and receiving feedback? I have been in advertising for a bit of time and have always been hard on myself and my work. It has been a blessing and a curse. How have some of you been able to detach from the work and the need to wow everyone on every concepting project?

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I would say that detaching yourself from the work isn’t the solution—it’s detaching from the idea that you and your work are the same thing. Just because a CD wasn’t wowed by a round of work doesn’t mean they’re disappointed in you personally. It can feel like that, sure, but a good CD will see a round of “unwowing” work as a chance to teach, and you can use it as a chance to show your willingness and eagerness to learn. I’ve been a CD/GCD a long time and I can tell you the creatives I know and respect the most are ones i know as people, not as concept factories. One of my very best creative teams…I remember what got them a Lion, but I can’t recall specific times they wowed me or didn’t wow me in a presentation. I’ve been continually wowed by them as creative people—not by the creative they produce.

Easier said than done, I know…but twenty plus years of this has gotten me to this point. You are not your work. Your work is not you.

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This is a really helpful response!

We aren’t idea robots here to just poop out concepts, the personal side matters just as much and what people will probably remember the most. I also need to be more realistic not every round will be perfect sometimes it just doesn’t click and that’s ok. I take a lot of pride in bringing unexpected thinking to the table and I think most of my CDs have noticed that—even when it doesn’t always hit.

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