How do you base your design decisions on data if there is no budget for user testing or the stakeholders are in general reluctant to do it? Do you use GA? Any insight will be greatly appreciated!

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most all of us have been there.

minor executions of competitive/comparative analysis + guerilla testing

stand on the shoulders of other large shipped products with high user bases. especially if positive familiar patterns exist on brands that the client admires, any/all of it will help justify decisions and help push your product in a better direction within the constraints mentioned.

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