How do you guys set the price for freelance gigs? I would charge by the hour, but I don't know how much I should make in one. Do I just double my hourly rate from my day job? Also, if you know the work is gonna be used globally (on contrast to regular local jobs), would you jack up your rate accordingly?

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Two common methods (in the US):

Lower method: Salary / 125 for day rate. So if you make $100k / year, your day rate is $800.

Higher method: Salary / 100 for day rate. So if you make $100k / year, your day rate is $1,000.

Then to get your hourly rate, take your day rate and divide by 8 or 10, your choice.

I wouldn’t change my rate based on global / local usage. Unless your thinking is that the client has more money, then by all means, go for the higher end.

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Keep in mind, American salaries may work different than where you’re located. And I’ve definitely seen people charge way more than this and do well. But this is a solid starting point.

I believe the UK rate is much less than the States. Not for deficit of talent, just local economics being what they are. And here in Uncle Sam land, it’s changing for us and not for the better. What was once a $1-1.5-2k per day arrangement now seems to be $800-1200 a day with a a grand about the average.

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Yes rates I mentioned were for experienced conceptual writers for advertising.

Others, please weigh in if you have a different perspective.

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my income doubled when i went freelance. Started at $1000/day. i was making $125k ft

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