How do you push back on white counterparts who overstep and try to push INCORRECT AAVE and colloquial slang with an audience that is primarily BIPOC? I had "dawg" in a copy option and they changed it to "dog" because they viewed the latter to be more trendy than the former.....WHAT?! 🤣

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Sometimes we simply need to explain things. It's not necessary to lose your shit over every little misstep.

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I just tell them I don't think that change will resonate with our audience. At the end of the day, I only have so much energy for these conversations. If they want to mess up their ads despite my advice, it's whatever.

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Yes, I explained this and they proceeded with "dog"

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Just explain to them that if you're going to use AAVE in your ad the best way to do it is correct. This can be frustrating, I've been there.

Hello agency we have a safe space for him for instances precisely like this. Called cultural consultations designed to build cultural competence and the agency and address moments of potentially getting it wrong in a safe way. We have different groups of people who have self identified As being part of a representative group. And when anyone in the agency has a concern we bring it to a cultural consultation. Does your agency have anything like that?

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