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I've only used an AI tool for some brainstorming sessions, I guess that's the best way to describe it. I've thrown ideas at it, and prompted it to suggest solutions to problems. The results have been pretty mixed. I certainly wouldn't expect it to produce anything good enough to use in any real way. But, I can see some potential in using it as something of a sounding board.
My company has their own internal, secure GPT. It’s been a god send. Use commercial tools for research, internal for refinements/drafting… boom, I’m at min 60% of the way there on copy in almost any circumstance.
When I leverage AI tools when developing my brand's creative assets I do it regularly.