How much does certificates and non MBA courses stand you out when you try to transition as a marketer?

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It depends. Personally I have certs from platforms ( also tech) from google as manager and adobe marketing platforms. It def has helped but I also have experience so this was more of a check box

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I’d love to get some reco’s! I am trying to also break into tech… as a marketer but it seems you’re way ahead of me!

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In the last 3 years, I’ve gotten both. I teach college on the side, so I needed the MBA due to accreditation. Certifications have only brought value for me when I can show how I can apply what I learned to the job.

I have never been on a hiring committee so I can't say for sure, but from everything I've heard and seen on Fishbowl and in my own job applications, nobody cares about certifications. They can *maybe* compensate a little bit if you are truly lacking experience but they really want to hire you. Otherwise I think they're almost useless as resume builders

I have my marketing certification and it has done nothing for me. I honestly don’t think people care. I wish I had gotten my MBA or done a masters in marketing program.

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