how often do companies make a position for the right candidate vs hiring specifically from a job listing?

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I know what you mean. Pretty much every job I’ve ever got they’ve made a position for me - nothing was advertised. I either showed my book and they liked it enough to make a position for me (first job), I freelanced and they quickly turned it into full time (next 3 jobs) or I wanted to move and so rang my contacts to see if I could go work for them (latest CD job)... so very common for me.

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Not clear on this question. What do you mean “make a position?” If you need a copywriter, you interview copywriters until you find one you like.

It’s happened to me once (agency was just opening and needed people ASAP) and I’ve done it (because I knew someone I wanted to hire)

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