I accepted a client side role with better pay, hours, and benefits. But I now feel dumber than I ever was since senior leadership don’t prioritize strategy, my work is stressful but not intellectually challenging. How do I spin this positively in a new job search?

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Go independent. The truth is no job is perfect, every place has pros and cons. In some, hours and pay are great, but outcome of work is disappointing. In others, the work is great but how it gets made is terrible.

You may have reached a point where you know exactly what you like and don't like, and have your own sensibilities around what you consider good work. So why not do more of what you love, on your own terms?

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If you figure that out, let me know

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Highly relatable. I’ve found the “stress” to be similar to living in a foreign city. It comes from not knowing the language, being afraid of saying something stupid or offensive, etc. But in the end, I don’t think it is that complicated or exotic. You will though have to adapt and make their goals your goals. The bigger question and search for me has been to try and find a startup or Bay Area company that truly values consumer-insight driven strategy and creativity (like good agencies construct). But seeing that most agencies are struggling attaining AOR status and selling good work in (I hate to be that guy but I just rarely see ideas that I’m jealous of anymore), this is probably just representative of the industry as a whole.

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I agree, stick it out for a year if you can and when you look again, explain you wanted to gain a broader “operational” or “executional” skill set but ultimately miss being embedded in strategy. You will definitely learn some useful skills - at minimum it will make you better at managing clients in the future because you will understand more about the internal challenges/red tape they deal with.

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I made a similar jump, from planner to in-house marketer. Completely different worlds in terms of skill set and goals. The focus of most Planning departments today is communications, while client side Marketers focus on business performance.

“Strategy” requires more than a pithy creative brief when you’re directly responsible for business growth.

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It’s hard to spin any quick turn around in the job market. It’s going to show that you didn’t do your homework or ask enough questions to find out whether you’d love the job before you took it and future hiring managers will be wary of that on your interviews. I’d suggest sticking it out a bit longer. 6 months or a year goes by so fast and will look much better for you. You could say you mastered it quickly and looked for your next new challenge as the reason for leaving. The other thing you could do if it’s not been too much time is just not add the new company to your resume or call it a temp job. Also, there may be something for you to learn sticking it out in this job. Maybe you are just at the bottom of the next mountain feeling so small but in taking small steps and staying hydrated (hee hee) you will get to the top. It’s all in your attitude and perception. Hope that helps.

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I’ll hit my one year in the fall! I’m going to fire up the external job search once the effects of COVID reopening stabilize.. in the meantime I’m looking for other opportunities internally.

Sounds like you work in-house for Facebook...

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I was actually planning to hop to FB or Twitter next 😆

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Stick it out. Enjoy your better work life balance while you can. Challenge yourself in your free time to learn what you want to learn and what will better position you for another role a year from now. Unless you want to go back to agencies - the brand side experience will serve you well.

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