I don't know about you (because I'm not you I'm me) but I really enjoyed Mischief's Chilean Sea Bass rebrand of Goldfish.

Stand with me and applaud.

likeuplifting
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It's a lazy stunt that will have no impact on sales. Surprisingly weak work from Mischief.

likeupliftingfunny

If I made this and put in on my site, I’d be sure to include the CNN segment where I saw it. That reminds me, can you send me those casting specs for the :15 and :06 cutdown

Love. People in the FB peanut gallery like to piss on Mischief because they make it look easy. I've worked on brands like this and getting something fun and dumb through ain't easy. We should be rooting for brands to take more chances.

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Torn. I like it. It's fun. It's for sure an idea I could see myself coming up with and having a laugh with my partner. But at the same time, it needs a step explanation before you get it.

Maybe if the rebrand was a bit more in your face with LTO packaging...?

But I'm not a hater. I'll champion anything that's fun and actually gets sold.

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I didn’t get it. I mean I get what they were trying to do, but for me it was a miss.

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Douché! I mean, touché!

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It’s super fun. Can’t we just do fun dumb things?

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VPCD - It was all over the news. I agree that there are mannnyy dumb stunts that just aren’t good enough to make a meaningful splash (or their agency PR teams aren’t good enough) but this one succeeded.

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Simple and newsworthy play on that notable fancy renaming of fish. If only Leo have conjured some Mischief like that to save Catch 35.

likefunny

i love a simple dumb idea like this

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Love it. So simple and smart/stupid.

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It’s just my kind of humor. And as a father of a 6 year old who loves goldfish I’m likely the target and it worked.

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The packaging change is barely noticeable and the script/set are nothing new (making cheap stuff sound fancy). Yawn.

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Link?

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I liked a lot

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Don’t be shy, you are me.

I want to be you.

It worked of course. But I keep wondering why is was Chilean sea bass and not koi fish

I’m just saying only one is part of the goldfish family. Are we supposed to believe all fish are the same? And species are not a thing? What is this, some sort of magic fish? I sure hope someone got fired for that blunder.

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