I have developed a MVP of an AR product (software) that corrects gaze alignment over Zoom/Meet/Teams, allowing for natural, human-feeling eye contact. Studies show doctors who consciously increased eye contact received 90% fewer complaints. With obvious applications in telemedicine, there is significant opportunity to improve sales/presentations for any business, as well as remote learning, webinars, and online dating. What do I do next? Find customers? VC? Partners?

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I would get it in the hands of users to get their feedback and see if this actually solves a pain point. But great job and good luck!

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Having spent a bit of my career as a VC, and currently advising multiple startups, I often explain to many entrepreneurs that there is a HUGE difference between a feature vs a product vs a venture.

What you have is a VERY cool feature and possible a product, unfortunately as much as I love it and would want to use it myself it is not a startup venture.

Therefore discussions with VCs are not worthwhile and potentially dangerous as they may simply have one of their portfolio companies try to build this (that's why VCs never sign NDAs).

Your best bet is to protect the IP ASAP with patents. You dont need ins into the tech industry once you have the patents filed and build buzz... they will come to you if this works as well as the video suggests.

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Mmhmm is a proof point of another truth about the startup/venture community. Nobody cares how good the idea is if the founder is someone who has had a successful startup or made money for VCs in the past.

The only reason mmhmm exists or is getting any buzz is because people think Phil can make lightning strike twice.

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That's really cool!

Conversations I've had with VCs have all headed the same direction: find a customer or two, and they'll talk. They want to know that there is actually a market.

Of course, if you get a customer or two, you may not need VC to scale. You may just be able to bootstrap.

You may consider approaching a video conferencing company and offer to sell.

likehelpful

Great advice, thank you!

There are many paths, ranging from approaching an established market player for an alliance strategy, to building your own company. So the first question is what do you want, and in what time horizon...money, entrepreneurship, lifestyle, fame, etc.

In either case (and everything in between), your 'power' increases with technical and market validation and/sales. Of course this takes time, people to help, risks copycats and risks failure.

So pick a path...but consider getting any patents and getting a core team around you to strategize.

Best

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While I have a dozen additional products I’d like to develop to work in tandem with this to vastly improve videoconferencing as part of a standalone virtual camera suite, I’m not against just licensing it to Zoom or selling it either. However I have zero ins with the startup/VC/tech world, so without a partner who does I’d have to spend too long selling/testing/refining it on my own. What I’ve built is a solid proof of concept but to sell it as a tool for professionals will require a team’s sweat equity or real equity.

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Do you have a demo?

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NDA is usually for the underlying tech. You are not going to get an NDA from sales prospects.

As far as protecting your tech, the problem is usually not that everyone wants to steal it. I think most founders find they can't get anyone to care.

helpful

Wow this is pretty incredible! Love the video

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Thank you, this project has dominated my mind for the last six months and it’s good to see someone sees value in it.

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I can help, I have launched a few startups. Dm me, happy to chat (free). Founders help founders.

Curious, is it an add on, can I add it to zoom right now? Or do you mean like it’s a software and those are examples of how it could be used, but right now they are closed for add ons like that?

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If you want some beta testers, let me know. Could definitely use this in my depositions and direct examinations

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I’d love your input as a beta tester!

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What happens if you are looking down to flip through a binder of materials or taking notes on a legal pad being held below the camera frame?

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Very cool. Let’s connect on LinkedIn and talk whenever is convenient for you ☺️

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Seems like you could license it to a lot of different companies.

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Like yours? I'm looking for companies willing to test it and get some analytics on how it impacts everything from team cohesion to pitch success.

Can you build a standalone camera app (like snap camera) that anyone could use (with zoom, hangouts, etc?)

You could create a landing page (or even w/o full product) and capture emails of people interested in the product (or even have payment integration directly).

So potentially direct to consumer first before putting effort into pitching companies.

I do think there is a need but it will be tough to compete as others are already thinking about the problem. And zoom just recently added built in ar features ala snap.

Maybe your best bet is to use this to get hired at one of these video conferencing companies as a mini acquihire negotiation tactic.

helpful

What was your MVP designed to test? Go test that.

I am. This is the test. You are part of it. So far everyone who has seen the video I posted has had positive reaction and helpful advice on next steps. What did you think of the video demo?

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