I read a great book it’s called How Brands Grow by Byron Sharp. Any other book recommendations around how brands grow topic? On the same level of Byron Sharp and supported by research not fairy tale stories?

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Supporting your earlier point: https://www.marketingweek.com/ritson-humaning-mondelez-marketing-rubbish/

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Really good stuff, where to go from here, what literature is recommended that would help us do our job properly and effectively. I am a forever student 🙏

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Define “fairy tale stories”

Pretty much any marketing, advertising, human behaviors, branding, business, sales, etc text related books that doesn’t support its claims with solid unbiased research papers it’s false even if the author own a big agency or a big shot in the industry. I noticed we keep coming up with new names like brand love etc and we keep getting creative about the meaning of what we do, but it seems it’s all empty at the end of the day, it’s nothing sustainable or effective in the long term. I’m not saying Byron sharp book is perfect but spoke a lot of sense have not seen in a lot of books, seen a lot of others talk and focus on brand loyalty, brand love, brand commitment. Guys we’re not selling the philosopher stone for god sake. Let’s get back down to earth and talk about what really matters and call things as they are. But please I don’t want to start any debate . I just want instructive recommendations about good books with supported research.

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