I really can’t stand anyone who thinks RTO is actually useful. It feels like they’re running a social experiment honestly, cramming us back into confined spaces with unfriendly/unwilling coworkers dealing with their own mental health struggles and different demands. It’s outdated asf.

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The office ‘experience’ is just so different now. It’s not how it was in the past and many are begrudgingly putting in their hybrid hours for the “culture” and “collaboration”. RTO breeds resentment.

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I don’t think 3 to 5 day RTO is realistic. But I definitely can get more done in a few in person meetings where people are actually focused and committed than over zoom. Especially when people actually commit to having those meetings in person and skipping a lot of the “check-in” meetings that shouldn’t even be meetings anyways…

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Back when in office was the norm, my company allowed one day work from home but it couldn't be Monday or Friday. My team was 4 people and since I was the most recent one in all the days were taken and my Manager didn't want multiple people out on any given day... so she put in for me to get a special exception to have WFH on Fridays... well it took a bit, but my Friday productivity SHOT UP with the WFH status which was awesome for my boss having put in the fight

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Did we really think WFH would last forever? Or just hope and pray?

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The truth is, it’s proven to work for many, boosting productivity and work-life balance. The real question is: Why shouldn't it last? Just because something challenges the traditional office model doesn’t mean it can’t evolve and adapt.

Maybe it’s not about ‘forever,’ but about adjusting to what works best for both businesses and employees moving forward. If we've proven it works, why not fight for it?

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It should be up to the individual teams/accounts. A personal example:

On one of my previous accounts it totally made sense to be physically together Tuesdays and Wednesdays so that's what we did. We and our clients got something out of those days.

With my current account I am the only one in my city. Too many of us are in this exact situation for any type of mandate at the Groupe level to make any sense.

Different teams (and clients) have different needs.

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The Publicis thing is nuts

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It takes me hours to do things at home that would take me minutes in office.

Way too many distractions, and I always hated homework growing up, and now my whole life is homework.

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Copywriter 1, if your logic is that you personally work better in office but the in-office experience works best for you when everyone’s in office so everyone else should have to come in too, I’ve got news for you.

I and many, likely most, other creatives and professionals work better from home and find there to be vastly fewer distractions working from home than in the office. While our work quality is better at home, there’s still the political bs of people being in-person: forming alliances with their in person friends or bosses that are helpful to them but detrimental to the work. If they see their manager in person higher likelihood of promotion and lower likelihood of layoffs, again neither related to work quality.

So by your logic, us fully remote people should be demanding that everyone work remotely because that’s when the work experience is best for us.

smart

I posted this in another bowl with similar topic. But the reason they want RTO is because they’ve already locked into a 20-30+ year lease. They are paying for the office space whether we show up or not. I really think this is why corps want to mandate RTO. Even if it’s 3 days a week.

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Not really for the big ones with staying power. It does seem insane but it’s true for most large agencies. I’m in Chicago and Leo Burnett and FCB in Chicago have even longer leases.

With major clients going back into the office I think it is inevitable that we will all be RTO at least 3 days a week within 5 years.

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Yea it seems a lot of the Fortune 5 are trying to adopt this trend along with their affiliates. I’m starting to see the value of smaller companies though.

Are you only now returning to the office?

R/GA1, a bunch of publicis media companies just surprise laid off people who aren’t rto compliant, apparently regardless of whose a top performer. I imagine that’s the context for the timing of OP’s post

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