I saw a post today from a peer who shared a photo of themselves crying to humanize their B2B SaaS brand, and I think I’ve reached my breaking point. The performative vulnerability on LinkedIn has become so toxic that I can’t even scroll through my feed without physically cringing. Does anyone else feel like social media marketing is just a race to the bottom of the cringe barrel?

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That’s an individual experience and choice, most people and businesses are not doing that. I’d challenge you to fix your algorithm for content you want to see.

There’s plenty of great marketing, PR, events and media agencies that put out high quality content but most people don’t take the time to fix their LinkedIn algorithm the way they have for person socials.

likefunny

I disagree so much with your sentiments. We can learn a lot from our fellow creatives and linkedin is the platform to showcase and celebrate our successes. I follow a ton of agencies, thought leaders and brands that inspire me to be better with the content they publish. That's a shame you don't have something like that.

I hear you. I still find some good stuff there from time to time, but you need sift through the junk. Im a big fan of the unfollow button

Gross hahaha. I don’t get on LinkedIn other than checking direct messages, it’s very performative

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