I see an MD role coming up in my agency, and I’m curious about the feasibility of taking a run at it. Are there any examples of data/analytics leaders taking on the Managing Director role in agencies?

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Posting as :
works at
You are currently posting as works at

The CMO of CVS Health was formerly an agency president out of the analytics team. If you have a vision and can lead, go for it.

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You can do it!

All agencies purport to be data driven now, it’s table stakes. But obviously there are levels to be truly “data driven”

You should by now have a good understanding of how truly data driven your agency is and how they define it. You should also have a POV and belief of your definition of what data driven is, how it can grow and define your agency and its clients and how it will drive the success of your agency.

I would come up with a plan and some slides (yes who really needs more slides!) that consists of an audit of where the agency is now and what you think it should be. How it would affect and collaborate all the various depts, how you would implement it based on priorities, a timeline and maybe even a staffing plan and maybe even how it will affect the P&L

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Bring your vision to the agency

If you don’t raise your hand and express interest in the job you have a zero percent chance of getting it. Go for it! Don’t look back.

Thanks LTG1 but I didn’t post from any sense of hesitation. More fact finding so I can make the right approach

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