If they fact-checked the boards with ChatGPT during the shortlist phase and sent notes to the juries, some of that work wouldn’t have gotten gold.

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likefunnyhelpful
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Cheating and lying has been a part of Rethink’s culture from the time it was only in Vancouver.

Here’s a fun recent one. In the Deadpool Heinz Ketchup and Mustard campaign case video, which just won a gold lion, Hugh Jackman is shown seemingly referencing the campaign tagline saying “You can’t unsee it”. But if you watch the whole clip, he’s just talking about how his chair is lower than Ryan Reynold’s chair at 3:04… https://youtu.be/Jvgm3IT5DsI?si=865YwV6TgeRsmhpd

likesmart

BRIAAAAAAAAN!!!!!

likefunny

Why do we need to delegate common sense to chat gpt?

funnylike

There were over 2k entries in the category… Thinking a dozen jurors can fact-check everything in just a few days is a bit naive.

like

Why are you wasting your time doing this instead of making work that will beat them?

like

Lance Armstrong is doping?
Just ride faster!

likefunny

Not surprised by this at all.
a CD who thinks chatGPT is for fact checking lol.

funny

This isn’t fact checking though - this is the kind of basic intuition and insight you should have before walking into a jury room.

We watch case studies make the rounds and immediately see the fibs… 8 billion obviously inflated impressions, massive % increases masking minimal hard #s, a one-off prototype posturing as a national product launch, and on and on and on

… and then we hop on juries and award them.

We know the case study isn’t as advertised, and then we just pretend like it is.

I’m not being naive. I’m just saying that we don’t need GPT to tell us what we already know

like

Well… how’s someone from South Korea on an intl. jury supposed to know that 3M is an inflated number in Canada? What you’re describing is how jury rooms work now… and how’s that working out?

We def need tech to help w/ triage. Juries are there to judge creativity, not do background checks. If we had smarter triage when the work is submitted, it would put pressure on agencies to submit stuff that’s at least verifiable.

And yeah, thinking a jury made up of ppl from all over the world should fact-check claims from countries they know little about? That is naive. You said “8 billion” is easy to spot…cool, but not everything is that obvious. The IKEA one isn’t.

likesmart

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