I'm a copywriter with 3 + years of agency experience looking for a gig (Toronto). Is it worth applying in-house (ie fashion brands) & tech companies, or do agencies not value that experience?

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Agencies have a huge bias against in house, although I find thats more applicable to design. If agency is where you wanna live, look for those that have clients in the industry you dig. Client side you'll likely write lines for marketing emails and nothing very creative, cause the agencies do the cool work. In house copywriters also don't come up with ideas and campaigns like hey do in agencies, it's literally just writing marketing copy. Speaking from much experience also in Toronto.

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Be careful. There is a lot of red tape and bureaucracy that can water down or constrain creative. I'd only go if it's a big name and then bounce back to agency asap- you do get $$ but you're not going to be doing the best work of your career.

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My experience is that you can have some client side stuff, but be careful what industry. Fashion > tech, if you think you ever might want to cross back over to agency. And no matter what industry, there probably comes a time when you've been out of agencies too long. I've done a couple of year-long client things and it's been fine.

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Totally agree, thank you! I'm finding it difficult to transition to the next agency since a lot of people aren't hiring right now so I thought I'd broaden my horizons but that's sound advice.

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@copywriter 2 I just think sexier industries= more marketable to agencies. Not that tech can't be sexy, but 95% of it isn't.

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Why fashion > tech?

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