I’m new in an internal role where I find the general culture is to criticize outside vendors work but not provide direction or actionable feedback, only “that it doesn’t hit the mark” (but nobody says what the mark is). Is this simply a lead by example situation or does anyone have any other tips. Thanks!

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Make people put notes in writing prior to any feedback calls. I find forcing people to organize their thoughts, including myself, makes them more thoughtful.

likehelpful

Now that you’re on the inside, you can be the change you want to see. Maybe ask that everyone write thoughts down in advance, or if someone gives vague feedback say “oh interesting… can you elaborate on what’s not working for you? How could it be changed?”

likehelpful

I love this because it forces them to come up with an actual idea

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Sometimes I ask “do you mean X?” and use my creative judgement to guess what it is they might not like. Give people something to react to - they can agree or disagree and probably give feedback that goes with that disagreement.

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Aside from being a mind-reader perhaps ask what they mean in a constructive manner.

This is why I force stakeholders into creative briefs before agreeing to execute anything. Agency folks understand why it’s necessary but brands and publishers don’t always.

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