Interviewed for a role at a small agency. the role is just traditional advertising (TV & radio). Am i holding myself back by not having any digital/social experience?

likehelpful
Posting as :
works at
You are currently posting as works at

short answer: yes

long answer: traditional moves super slow and is clunky, compared to digital. that’s why it’s hard for not only creatives to make the move without experience, but for producers and account execs, because you’re just so used to using snail mail in an instant message world.

likehelpful

Depends what kind of work said agency is putting out there. Despite it being TVCs and radio scripts, is it something that gets coverage, big media spends, etc? Doesn’t matter if it is, because what makes a good suit is being able to adapt accordingly to different formats/channels, or even being in the know. Not shooting it down entirely, but might be worth it after laying those options out rationally.

helpful

Absolutely. You need integrated experience these days, so unless your account at least has the potential for digital work, I’d stay away. The future is digital, as nice as flashy TVCs may be.

helpful

100% yes

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