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short answer: yes
long answer: traditional moves super slow and is clunky, compared to digital. that’s why it’s hard for not only creatives to make the move without experience, but for producers and account execs, because you’re just so used to using snail mail in an instant message world.
Depends what kind of work said agency is putting out there. Despite it being TVCs and radio scripts, is it something that gets coverage, big media spends, etc? Doesn’t matter if it is, because what makes a good suit is being able to adapt accordingly to different formats/channels, or even being in the know. Not shooting it down entirely, but might be worth it after laying those options out rationally.
Absolutely. You need integrated experience these days, so unless your account at least has the potential for digital work, I’d stay away. The future is digital, as nice as flashy TVCs may be.
100% yes