Is "close harder" still good advice? My director keeps pushing it, but when I try to force a close too early, buyers run the other way. It feels like the traditional "Always be Closing" mindset is just burning great deals. Does ABC still have a place, or should it be completely erased?

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Always be closing is all about progressing the deal forward, and one of the final steps needs to be DE- demand expectations, so ABCDE… If you did all the right steps, you are in a position to ask for a mutual close plan, which allows you to ask for specifics. This will help you identify blind spots, level of commitment, decision map from customer and his expectation on a close date. If you do this things right you don’t have to “force” a close, which I agree, can spook the customer.

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All great comments. The market is going through a major shift and has been sense Cloud adoption. This has created immense pressure to keep growing at the same rate at back in the glory days. Adding that the market is way over saturated the sales individuals are put in a very tough spot. The ABCDE process is true but I think the reps need to also be managing the deal expectation (and pipeline) internally as well. This is also compounded with bosses who aren’t qualified to develop and build a strategy to be successful as my guess is the statement above is also because the sales executive probably doesn’t have the pipeline necessary to actually hit goals. Hope this helps….and no I don’t think you are losing your mind. You are likely burning out.

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My school of thought when working with my advisors is some business, while not as great as all of the business, is better than no business… to find one mutually agreeable idea, or improvement, that can make a significant impact today, and earn more of the business on the backend of that idea…

I’ve never been a hard sell person, but have taken the attitude that I don’t need your business, even if I really do; because if the client is entering this relationship with one foot out the door, it’s easier for them to take their business elsewhere…

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Traditional "Always Be Closing" is outdated because modern buyers want to be helped, not pushed. Pushing for a hard close too early triggers defense mechanisms and makes prospects run away.
​Instead, focus on closing for the next logical step—like scheduling the next meeting—rather than forcing the final deal. The final sale should feel like a natural, earned next step after you have solved their problems. This is just what I believe to be true.

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Closing should come as a natural progression in the process. It should be obvious. The first thing you should do is make every part of your sales process about the client and understanding them and their needs.

I think buyers are much more informed now. Closing should feel like the natural outcome of a good discovery conversation, not something that is forced before the customer is ready.

Sales process has developed over time!!! 100 years, don’t think for a second you can rewrite it because you haven’t figured it out!!! Look in the mirror if you’re failing, it’s not the process!!!

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