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I would sell it as an opportunity for an organization to be ahead of their competition by bringing on the product you are selling. Much of selling is about being passionate about your product and what your product will do for your customer. Your customer is competing against other for business so use your product in a story about a company first to use your product and capitalize on winning more customers than their competitors.
Makes podcasts 10x faster? What do you mean?
We grantee that you can create podcasts 10 times faster by using our tool. These interviews won’t be live, it will be done Asynchronously.
Chief
Sounds like a "nice to have". You want to find a product that's a "must have".
Chief
@Sales Development Representative - usually a "must have" is tied to regulatory requirements, or a board-of-directors' mandate, or a gap in capability or security that competitors have and your prospect does not have, or something that is directly tied to a senior executive's performance plan.
I don’t have a lot of experience, but it seems like the challenge is helping clients understand that it’s more of a financial risk to not have your product in the case they need it. Out of curiosity, what is the software?
This is a Saas tool that makes podcasts 10x faster but these interviews are not done face to face
Is it a B2B or a B2C product? You have to create a demand or show the need for it. That’s a part of being in sales.
A huge part of the sales cycle is to identify pain points and make the prospect see their need for your product, even if it’s not a 100% dire need.
Can you share a little more information about the product?
We have developed a tool which makes podcasting 10 times faster and easier. These interviews are not recorded face to face, the audio is recorded asynchronously.
Rising Star
So from above you mention that your product makes podcasts 10x faster and the interviews are face to face…. I’m curious what sectors are you trying to sell into, what’s your typical buying persona, how does your product objectively reduce costs or increase revenue… if this is B2B you have to convince both your target audience and the people who give your target audience a budget
Sir thé interviews will not be face to face. We are targeting Podcasting agencies and creative agencies
You’ll need a great pitch and you should be able to argue that the future is here and the sooner you get this project the better.