Is it normal for marketing to pass leads that clearly aren’t qualified and then blame sales for low conversion? I’m tired of calling people who thought they were signing up for a free ebook. How do other reps push back on this?

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An SQL has specifically asked for an appointment/ call back, what is the process for qualification?

the disconnect could be that they are passing you an MQL for direct nurture not an SQL

if the metric you're judged on is "calls" that is the problem, not the lead itself.

Someone who downloads an e-book should absolutely have an email follow up of some sort from a real human.

But if your leadership is saying "marketing passed us these leads call right away; Because we have their phone number" THAT is the breakdown. not marketing

The conversion is subjective. I’ve signed up for stuff and then received countless calls and messages, even after saying not interested. It’s still a warm-ish lead, but we still need to be realistic.

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