It’s disturbing that Publicis fired Tom Goodwin for his Twitter rant. To be clear, they are well within their rights to do so, but I wouldn’t want to work somewhere where you can get fired for questioning the prevailing orthodoxy about important issues of the day, including political topics. Strategists in particular need to feel the freedom think out loud, even if it’s messy. Enforcing a party-line yields party-line thinking.

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Solely from a Twitter perspective: Tom Goodwin is a joke. He’s an arrogant, uninformed, contrarian that consistently contradicts himself on a daily basis. The fact that he made it so far in advertising shows how broken the industry is and how stupid Publicis is for keeping him on payroll. His “I’m just speaking my mind and provoking different ways of thinking” is dangerous and distracting.

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Social strat 1 Dangerous because it allows him to hide behind freedom of speech and idea freeflow while what he’s experiencing is simple consequence of his words. I know it’s very hard to encounter such thing as consequences of your actions for people like Tom but I’m sure he’ll manage.

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[NOTE: Absolutely zero xenophobia or nationalism intended] Tom is the perfect embodiment of ‘the accent effect’ that plagues high level U.S. strategy roles. If you are a white male with a UK or Australian accent, don’t look like a foot, and can occasionally point at a screen in a meeting and say, “Hmm, I just don’t think we are seeing the whole picture...”, you can fail upwards in strategy for years.

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@Freelance1 why do you reckon that is?

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If you can’t anticipate the reaction of your audience to your messages then you are fundamentally bad at the job of advertising.

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Read the rest of this thread and conversation- it has been answered.

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Somewhere, Tom is not asking why we are so focused on this firing and not all the other firings.

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On LinkedIn months ago, he was encouraging people to use the pandemic as an excuse to escape to their out-of-town getaways and boats for self-realization. Oblivious and tone-deaf.

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What exactly did he do at Publicis? For Publicis? For their clients? For their work? And what in God's name was that title?

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Feels a bit like he was on his way out and this is a convenient, low cost way of making it happen. I can imagine tossing a salary at that level thats not really tied to any client revenue isn’t a hard call with Covid and all.

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I really wish people would give people of color in this business just a quarter of the benefit of the doubt as some of you are giving loud twitter man

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He was an obnoxious blowhard. It's insane that he got so prominent with literally zero actual work product. Having totally moronic opinions doesn't entitle you to a well paying job. Glad to see him get fired. Now replace him with a woman of color. Someone else who is more deserving of that kind of a paycheck.

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This is what bothers me about advertising these days. I agree with the first part (blowhard, moronic opinions). And I believe we need a diverse industry, but simply replacing someone like that with a woman or person of color? The echo chamber of opinionated know it alls in advertising passing their broad thoughts as facts, observing cherry picked trends and predicting a future that rarely is as as black and white as they pretend. That echo chamber is already chock full of a diverse group of strivers who simply want to be ad industry guru influencer types more concerned with being a type of celebrity but lacking value in the content of their words. I don’t see why you’d want to add to that culture in any way.

He made light of people dying over and over and over and over and over and over and over and over and over and over and over and over.

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COVID is not a political issue... Why don't Americans get that?

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The cognitive dissonance that’s surfaced is quite unbelievable

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“Questioning prevailing orthodoxy” = ‘going against CDC recommendations’. I think I’d draw a line when a “social influencer” or “futurist” thinks he knows more than expert scientists. Social media is has truly unleashed our internal idiot. Futurist? Didn’t see that coming did he?

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Can we talk about how there are a huge percentage of agency leaders who seem to spend hours on Twitter? Even beyond “futurists” I question how these leaders can be productive and spend their time pontificating on Twitter all day and for what?

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Am I the only one waiting for Gary Vee to follow suit?

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@Stat4 The money is low, but not all uncommon for what seems like a glorified intern job. When I started out 20 years ago in LA in film every internship was unpaid. You worked 10 -7. The bosses treated people terribly, screaming, throwing shit, calling you by the wrong name or referring to you as “son” or “kid”. To have a career you had to start in a fucking mailroom and if you crushed it making copies then you’d get an assistant job for low pay where the pressure was relentless every day. Personal errands were common requests, working very late and on weekends we’re expected and without OT. The pay was well below $35k and I did this for years until finally getting a chance at a position that was a good fit and actually doing something for the agency and clients (as I was now in advertising). Finally I started making like $50k a year after grinding it out. From there it went up faster with bonuses for performance because there were results in my work. I still worked late and often weekends because I wanted desperately not to be poor like how I grew up. When my longtime company folded in ‘08, I took the initiative to band together with another colleague to start our own production company agency hybrid. It was a total grind. For years But we grew clients, revs and staff and we sold that company in late 2018. Changed my life. Again, I come from no money. No family helping. Hell, I grew up 4 hours from NYC and had never been here until I moved here one day after saving money from crappy jobs (and selling weed). So, while I’ve never really listened to Gary, I feel like I’ve lived a hustle type life that had good results in the end (not that I’m done). I don’t know how he runs his shop but I know we always tried to build a creative, fun, diverse environment while still paying fairly. It’s not easy. I mean it’s very common for people to feel it’s not enough, sometimes it feels like it’s never enough. And that can be discouraging because if anything the thing I was most motivated by was to make it unlike the harsh and stifling way I came up.

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Glad to see him go. Worthless.

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Clickbait contrarianism is how the fella from R/GA put it. Was he questioning the prevailing orthodoxy? I didn’t get that. In fact there was no substance to his point at all. He was saying, COVID-19 specifically is getting all the attention these days but not other health issues. That might be Tom’s perception but there’s nothing to support it. What are we not doing? A muddled, half baked musing is what he put out there.

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A person like him is given a large paycheck to impress clients with his futurist musings that may have business significance for them. Every word out of his mouth needs to be mindful of the responsibility that entails. He isn’t hired to be himself, he has a job to perform.

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Anyone in this day and age who doesn't know that things said on your public (and sometimes private) social feeds could get you fired, missed the last ten years of HR, advertising, politics, television, etc etc etc.

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For context, Samsung as a single account is many many times larger than most agencies. His career is done because he’s proven he’s a liability that can hurt your agency financially, and will do so with no regard for how his actions affect others.

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Good for that client. The truther stuff is dangerous and the ad hominem attacks on Tom M were quite frankly appalling. I was stunned by both.

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I'm not sure it's the real reason he was let go , could have been the excuse needed to get him out . Tbh I think he's quite expensive ....for what revenue does he bring in ?

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What makes you think they don't want party line thinking?

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What did Tom say?

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Just check his twitter... he’s still relentless in his bullshit

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