I’ve been interviewing at Area23, but have never worked in pharma before. Any outside thoughts/insights about them are greatly appreciated.

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Devil’s advocate to the above.

I came from an award winning shop in consumer and switched to pharma. I’m really glad I did it, especially in—dare I say—“uncertain times.” I wanted more money and I got it, I doubled my salary in one move. That’s all it was about to me.

Area23 is a mixed bag, team depending. Some of what AAD1 said is true. But Tim (CCO) is very invested in having the best creatives in pharma at his shop and based on the people who have left my agency for A23, he’s succeeding.

You’d be hard pressed to find any agency where the “cool” stuff isn’t extracurricular, consumer or pharma. If you’re going to go pharma, want to be surrounded by creative colleagues and want to make money, A23 is a great start.

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I took a job there to get out of a consumer agency I hated. It was fine when the responsibility was to just give them concepts. But once you get into deeper pharma stuff - annotations, brochures, etc etc, it’s just soul crushing. They occasionally create fun stuff for pharma...but it’s still pharma. I quit after maybe 7 months.

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Once you go Pharma you’re there for life. And as a copywriter, you’ll be responsible for copy in a while other level. Taking complicated pharma speak and rewriting it for consumers. You’ll learn more about a disease/drug than you ever wanted. Researching and checking them to make sure they’re correct, that’s where you spend most of your time.

Think long and hard, it is a whole other world. And the idea that you are creating work to “save” people is not the case. You’ll be helping companies sell their drugs. Period. The occasional cool project comes up where you educate but it’s on your own time there.

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I’ve heard really awful things about Area 23. It’s a sweatshop apparently. And all of the cool stuff they do is extracurricular so you’ll basically have to do all of your work + stuff for awards. Don’t know if it’s still that way but that’s what I’ve heard.

I currently work in pharma and can’t advise against it enough. Advertising is already soul sucking and then add in so many legal restraints that the client and account team basically write your copy for you. You *might* get more money, but not worth it at the expense of your happiness and sanity.

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You heard wrong... you are allowed to factor those cool projects into your work day... but if you’re really interested in making cool stuff you won’t mind working a bit extra to make it happen and put great stuff in your book or into the world. All brands are extra busy sometimes... no different at area 23 from other places I’ve worked.

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In a similar situation - following for some insight.

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