I’ve had bad experiences with New Business hired in the past. As in, nothing happened over 6-12 month periods bad. My agency (independent national player with Fortune 500 clients) is asking me to help search for a dedicated resource to business development. What should I be looking for and what should the agency’s expectations be? Thank you!

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I think it’s important to remember that many NB folks aren’t actually the ones bringing in new revenue, but rather potential opportunities - securing the meeting with a prospect, consultant, etc. Also, I think a lot of NB people are good at driving the pitch process, thinking about how best to market the agency, etc. I think Michael Gass, Jody Sutter and the 4As have all written about this. Worth a look. Good luck!

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I think it takes 12 months for someone to build an effective plan and start to see traction unless it’s someone who is just so connected they can get the agency into a pitch in the first couple months. Like they walk in with leads. But If you’re hiring someone to come in and start the process
Of cold outreach and driving inbound by developing a voice on social/ networking etc it takes that long I think to really start getting opportunities. And also like above: the role
Is often just to get the agency in on opportunities. If the agency principals etc can’t then sell the agency when they get in the room or the type of biz they are perfect
For isn’t well
Defined the biz dev person will simply get worthless meetings.

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You really have to define the role they are playing and thoroughly explain how the agency markets itself, strengths and closing percentage. Is this person just waiting for the RFPs to come in and then managing the pitches or actively promoting the agency. And as others have said, patience is important as is a good plan.

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