Lifetime prod co producer here, considering a jump directly to a BRAND - never been with an agency as either freelance or in-house, so it’s foreign terrain. Any pros / cons worth sharing? And most importantly - salary and benefits that are typical when going in-house? NYC here... Thank you!!

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I made the jump from agency to brand and I’m SO happy I did. Salary and benefits are 10 times better than agency. Salary range really depends on years of experience, city and industry. But I found they are much higher on the brand side. More stability, structured review systems with raises and bonuses, and more mature people in my experience. Certainly recommend the switch.

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Are you comfortable sharing your salary / bonus expectations / annual raise expectations? Did you negotiate for equity or shares? Thank you!

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After a year I got a $30k bonus and a $7k raise + stock options. Not sure this year will be as juicy due to the pandemic but it’s very comforting after years at an agency with no raises.

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That really is juicy... when you took the job, did you negotiate for an annual raise, stock options, or a bonus to be in your contract?

I didn’t have to. All those things were already included. A lot of brands want the people with agency experience so if they’re doing it right they will know how to entice them.

EP 1, are you familiar with the range of day rate for an EP with 15-20 years of experience on the brand side?

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