Looking for books that really understand the madness of modern brand marketing. Drop your must-reads!

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Madness of modern brand marketing? Can you be... more specific?

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Being There by Jerzy Kosiński

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There’s this book, the bible at J&J: How Brands Grow - Byron Sharp.

How Brands Blow by Ryan Wallman and Giles Edwards is also fantastic

👀

The madness of modern brand marketing is that everyone thinks they are “brand” which dilutes the value of people who understand what “brand” actually means.

Strategic brand management by Keller. It is the best textbook on brand mgmt.

True but so many people don’t really understand what a brand is and how to craft one properly.

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