Advertising

Marketing Strategist VS Account Manager (or “Account Strategist”🤔)? What are the key differences in your agency? Is it just me, or is anyone else experiencing the 2 being combined to 1 role?

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It’s a newfangled and somewhat embarrassing way for account people to feel more important.

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Don't know many agencies with "marketing strategists". Probably because not many agencies actually practice marketing. If words meant anything, there would be a huge difference between a marketing strategist and an account manager (or account strategist). But you know, it's advertising.

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