My LinkedIn feed is 90% Sales Gurus telling me that cold calling is dead and 10% people telling me it’s the only way to survive. I tried a social selling approach for a month and got exactly zero meetings, whereas picking up the phone actually gets me live humans. Why is there such a massive divide on this? Is anyone actually hitting their number without making at least 40 dials a day?

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The gurus sell courses on social selling because it’s scalable for them, but for most AEs, the phone is still the only way to get an unfiltered yes or no. Stick to the 40+ dials.

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If you’re hitting your number on the phone while everyone else is playing influencer, you’ve basically found a legal cheat code for your territory.

smart

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