Offered two roles with a big media agency in NYC - Which role is better?

Social Trader or Programmatic Trader. - Both are entry level.

Could someone provide me with insight into the roles and their potential career paths as well as pros and cons?

My priorities are high earnings potential and work life balance.

I have a meeting scheduled with the department lead to discuss this further, but I would like to go into it with as much information as possible.

thanks :)

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Both are great opportunities, in fact I’d challenge you to learn both early in your career to be more well rounded.

Social will be easier to pick up - less complex, fewer partners to learn. Kind of hip because watching TikTok all day is good research.

Programmatic will open a wider door than social if you want to ever hop to vendor side. The programmatic world tends to be more complex - more levers to pull regarding data partners and ad types. You’ll also be more likely to learn DCM (trafficking).

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Agreed, programmatic has more earning potential

Would recommend going programmatic but as other commenters noted, you should definitely try to learn both

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