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Both are great opportunities, in fact I’d challenge you to learn both early in your career to be more well rounded.
Social will be easier to pick up - less complex, fewer partners to learn. Kind of hip because watching TikTok all day is good research.
Programmatic will open a wider door than social if you want to ever hop to vendor side. The programmatic world tends to be more complex - more levers to pull regarding data partners and ad types. You’ll also be more likely to learn DCM (trafficking).
Agreed, programmatic has more earning potential
Would recommend going programmatic but as other commenters noted, you should definitely try to learn both