One of the harder parts of sales for me has been managing expectations internally versus what’s realistic for the customer. Sometimes leadership wants optimism when the situation calls for transparency. I’m learning how to communicate risk without sounding negative.

How do you handle internal pressure when a deal is genuinely at risk?

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This is a very good point you make. Things have honestly changed so much since covid as far as expectations are concerned.

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Quotas, and expectations are increasing but the customers experience isn’t in my opinion!

can you give an example of communication of risk without negativity?

true.

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