Outside of CPG, what industries or domains in tech see the marketing function as core to the business vs being a support function?

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Additional Posts in Product Marketing

Looking for product marketing roles in tech atm and having trouble finding them any recommendations for recruiters / websites?

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Open ended question: come annual review time, what metrics are you/your team evaluated on?

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Who does the Director of Product Marketing typically report to (besides the CEO in tiny startups) ? VP of Marketing? I can't imagine it would be housed under Product/Engineering...

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Hi everyone! In your experience, what is the one tool / must-have / methodology any of your companies use to bring about a cohesive and comprehensive go-to-market strategy in the launch of new products and services? As a company scales, coordinating cross-functionally and across time zones is becoming increasingly challenging so we have identified that we need frameworks or tools to help us go-to-market in a less clumsy, more coordinated fashion. Would love to get your ideas on this.

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Planned a really exciting marketing campaign and got leadership on board. Then the product lead killed it, said it didn't fit with the product vision. Need negotiation advice to convince her- thanks!

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I have 10 years combined experience in Comms and Marketing. I plan to transition into Product Marketing. I am considering a role for a Product Marketing Specialist at FAANG. What are expected salary ranges for an L5 or L6? Lots of data for Product Managers and Product Marketing Managers, but I'm assuming "Specialist " is a step below management

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Any good books or articles worth reading on product marketing and analytics? I come from more of a technical and general product management background, so I personally feel like I lack on the marketing side. Like Search engine optimization, etc. Thank you.

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Started a marketing company trying to figure out how to actually get my clients on the first page on Google. Any advice?

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Is anyone able to refer me to a company's product marketing position? I come from almost 6 years of advertising client/account management background and have been failing miserably in applying for PMM.. I have a legitimate certificate too!

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Any suggestions on how to answer these interview questions? Thanks!

1. Tell me how you would hold the line and push back against leadership.
2. How would you increase your CLV, among e-commerce advertisers?
3. What are the biggest challenges marketers face today?

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Any tips on starting a side project to boost my chance of getting hired as a PMM?

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What are some things you do daily or weekly to improve as a product marketer? I’m looking for examples of how you use your personal time to improve as well as what you do at work.

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Has anyone here transitioned into product marketing from a PR role or some similar area like content marketing, brand, or creative? How did you make it happen?

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Started as product manager in a start-up with a too nice culture- it's all groupthink and the product direction is suffering. Need to get people to be assertive without being an asshole- need advice

TVC Googler here looking to switch teams into a PMM role. Anyone looking for marketing management talent, please let me know.

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How do you get ahead on work during the weekends? Do you have a no work on the weekends policy?

Going for my Amazon loop for Sr. PM soon. I’ve been going through my stories for the different corporate values and using STAR. Any other interview prep advice? Amazon

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I’m so new to product marketing- was hired as a subject matter expert. I feel like I’m winging it like 85% of the time. Can anyone recommend resources or somewhere I can look to learn more and get up to speed?

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