Please share your thoughts on Dentsu’s Juneteenth social media contest “Buy Black Contest”. Full description in comments.

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The ask is to support only Black business on June 19th. Your supposed to take a picture of your purchases and share it on social media with the hashtags #DentsuSupportsBlackBusinesses
Then your supposed to upload a copy of the receipt to myblackreceipts.com, which is a site that is currently BLOCKED by our network. Participants will be entered in a lottery to win $25 gift cards.

No mention of any company matching or donations of any sort.

To me this is a fucked up way of asking employees (whose salaries you cut) to do your racial justice work for you. MY support of Black businesses and anti-racist organizations is not my employer’s support.

This also positions allyship as performative, competitive and only to happen when the possibility of a prize exists. How would you go about escalating this? Would anyone be interested in writing to management with me?

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This is really icky.

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#ISupportBlackBusinesses #DentsuDidntDoShit

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Thank you for saying this I thought I was crazy for thinking this was fucked up. Supporting Black owned businesses isn’t a contest.

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I mean, did we expect better?

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