Question about my side hustle - I'm an Instagram wellness blogger just getting started and at about 2K followers. Don't want to have all my eggs in one basket and looking into expanding to another platform. Weighing the following options : basic website, newsletter, podcast (podcast would complement or replace IG Live interviews that I currently do).

Any advice on the best next step?

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TikTok

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2k followers = no eggs so I think you're good

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BCG1 is right. I would suggest you focus primarily on serving quality content that your follower base is responsive and engaging with. You can figure that out by identifying quantifiable points that infer user engagement. Sounds intuitive but just start doing more of the things your followers like and build from there. At the very least this will also help you establish a good foundation of practices and processes so that if/when you do start to see growth you'll be equipped to manage it better.

YouTube. 3 in 4 people search YT when they need to do something.

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What’s your endgame? If you want to get sponsored for your posts, then you’ll probably gain followers faster on IG or Tiktok. Youtube is very hard to gain subscribers on its own unless you have a very good niche/amazing content. Website is going to be even harder to grow unless your content is very SEO friendly/optimized or you are going to spend money for paid acquisitions to email capture.

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Goal for now is to continue growing IG audience but also to build a larger community for when I start offering certain services in the future (perhaps recipes, yoga consultations, etc). So I was thinking I should start collecting email addresses for that at some point...

How much are you earning with your 2 k followers? This will be just a hobby rather a than side gig for sometime. Instagram is full of wellness/ fitness coaches. All of them have 100 k plus followers if not 1 mn. But you have to start somewhere. So my point , just enjoy doing what you are doing as a hobby. If you spread too thin on all different platforms you will not have solid user base in any platform.

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Thanks!!

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