Recently pivoted into a PM role after being a PMM. Curious if Pricing is part of other's responsibilities or if other's have a dedicated team to help with pricing their products and what factors you are considering? We're having some trouble pricing our new product and finding comps to even start.

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At my companies pricing has been led by either Biz Ops or PMM with input from PM and Sales. It’s always hard though and you won’t get it right in the beginning. Depends a lot if it’s B2B or B2C as well. But there are some classic frameworks you can use as a starting point like value-based, cost-based, and willingness to pay.

Makes sense. We r B2b so some competitive intel has been tough

This is usually done by our product marketing team. But we do partner with UX to see how much users are willing to pay/ how much they value

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