Serious question not a complaint. What are the agencies thought process behind salaries? In this job market if they don’t raise someone’s salary after x amount of experience they can go find a new job with a better title and salary at another agency. Then the original agency will have to find and train someone new. Also, to get someone with similar experience they will have to pay them more anyways. Seems like a never ending cycle of wasted time. Lose someone then train and pay more 4someone new

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Failing business model with slim margins and a never ending stream of wide eyed young people willing to do “creative” work for very little money.

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OMG you nailed it.

When you figure it out, let me know. I've always wondered the same thing. Why not just fairly compensate your current employees instead of driving them away, only to have to replace, retrain and pay what you would have in the first place?

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Agreed. I have always wondered myself. Can't seem to figure it out.

I think it’s a holding company mindset. They’ve created a counter offer culture and manage by %. I’m now at a private co, and we have given out preventive raises this year well before any time frame hurdle was reached to keep those with a high cost of replacement. Would never happen at a WPP, Pub, OMC etc

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There is no benefit to retaining workers when every agency uses the same processes or delivery models and there is such high turnover. Burn the youngsters out, plug new ones in.

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From the independent agency side - sometimes there is no overarching thought process. In my current role I’m fighting against an outdated rate card for every single raise/promotion/new hire. Really a rate card from 2020 is outdated, and we have clients on rates much older than that. Getting agency investment in a single person can be a huge hurdle.

I'm baffled at the extent to which small agency owners treat revenue, costs, profits and margins as nuisances as if there's no correlation between those figures and what they were hoping to accomplish by opening an agency.

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This is extends beyond agencies. The idea that we can't give raises to current employees but we'll pay external new hires in comparable positions substantially more is just taken as a given by an absurd amount of companies.

Totally. Which is why most companies should try to keep the employees they have. But, you know, you give one person a raise and.....then everyone expects a raise and that can become unsustainable too

The issue may be that if you give one person a raise, then you have to raise everyone else at that level given all the equal pay issues. Just my guess.

I guess the demand for lower paid employees is so high that even recent grads with no experiences are landing jobs and since thy don't know any better they get to exploit them

Idk. I'm at an indeoendent. Workload is heavy. That being said, I get yearly raises and a bonus between 6 and 10 percent each Christmas. I could do worse.

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