Rising Star
Related Posts
More Posts
Additional Posts in Advertising
The ad industry is represented by less than 2% of self-identified LGBTQ individuals. We're asking our fellow LGBTQ peers who have already come out to work to share their stories and to describe how being out at work has benefitted them. Record your story and upload it to tinyurl.com/come-out-to-work Stories will be collected and shared on Instagram at @ComeOutToWork by mid-June. Happy Pride!
Any advice for your LAST day in office?
drop your best hinge lines. here’s mine
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
Me neither. I look at it like people who have no lives and will leave their agency, leaving a void for me to come in and freelance and get paid way more than they ever did and care way less. Is it apathy or perspective? Pessimism or realism? Either way I’m fine with it.
Totally agree. I think awards are cringy and the amount agencies spend to enter is even cringier
Rising Star
Its just becoming a totally separate thing from what we actually do. Not only time wise but money wise. Clients never cared a TON about awards, but they at least knew they were good for morale at their agency. Now they dont give a shit about morale (let alone the idea that a place is “their” agency), only saving money project to project.
So awards are totally self contained within the agency world. The ONLY benefit is gunning for your next job. But fewer places even care about “doing award winning work,” and those that do make those “efforts” separate from the actual work clients request and (barely) pay for. Its just hard to see any benefit.
Is there an agency (since Droga I guess?) that started small, won awards, and it landed them big, AOR clients who did better work? Is there a success story in the last few years?
I have to say, having been on both sides throughout my career, when you’re on the winning side it really feels good. But! Only when your work is real, for a real client. Inventing stuff for award shows is awful and bad practice and the opposite of what we should be doing as an industry. So I’d say, be alarmed if you’re not being given opportunities to do the good work.
Ad agencies continue to enter and win them to attract talent, and ostensibly new clients. While they do attract talent, clients are really interested in how you’re going to help them make their numbers this quarter. So I guess they are a necessary evil.
I’ve been at a few big agencies that prioritize awards, and every year they’re won they always bring in a few new client and talent. You spend money to make money. They’d be gone if they didn’t have ROI for the big networks.
Is BBDO still entering them? Honest question. Haven’t seen much from them lately.
Rising Star
Yeah plenty. But I must say, it doesnt seem like we create stuff out of whole cloth just to submit. Like Sandyhook is the big winner for “cause” type awards, but thats an actual (multiyear) client.
Ive worked other places where the entire idea, and parts of the work—like radio or billboards—was done just to pad out the case study video, and its gross