This is the first time I’ve seen a music festival promo in Spotify. They actually created a full playlist for me for the Gov Ball! I assume this is regional too since I’m in NY. Do you think Gov Ball paid for this or is Spotify just using it to drive engagement?

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Ive started seeing this more and more, and i think its a really natural addition to the platform, similar to concert/tour dates. I am sure Spotify is charging for it, but its a very natural ad plug

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