Thoughts on buying shares (via ESPP) of your company even though the stock has been declining?

Just joined industry. I love the company, so I'm thrilled to be here. ESPP was incredible at a company like Accenture, but with the stock price of my current company, I'm just wondering if I should take advantage. The dividend is nice. So if anything, I could treat is as income producing source, if not so much an investment that grows significantly.

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Buy it for the discounted price and immediately sell if you don’t want to hold it

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If you love the company, assess financial health and forecast good outlook, it doesn’t matter what the short term price is. As a matter of fact it’s an advantage. You are getting the stock then at a discounted rate. Not even considering the discount from an employer perspective. It’s recommended to put as much as you can in ESPP.

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Sell immediately after vest! With a 15% discount, you’re still beating market after short term capital gains.

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Like others mentioned, I sell right away and dump it into an index fund. If you truly like the stock I don’t see any harm in keeping a small portion of your portfolio in it.

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