Thoughts on Deutsch NY/Deutsch LA? Big difference in quality between the two?

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Better accounts in LA and their office in Playa Vista is pretty amazing, but some of the worst people I've ever worked with over the past 25 years in advertising. Perhaps that's changed, but doubtful. My experience there was pretty awful...

likesmarthelpful

Didn’t NY layoff 25% of their workforce last year and get sold from IPG?

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From what i’ve heard there’s very little in common between the two. They’re also not separate offices but entirely different agencies. One is owned by IPG and the other is owned by an australian company.

likesmarthelpful

They hiring?

Deutsch LA is still in the IPG network but thinks of themselves as pretty independent from the holding company. The CCOs are smart and have good work under their belts. Relatively good work life balance. Very tryhard on new/tech stuff like AI. They have the big sexy brands (Dr. Pepper, Taco Bell) and won some Lions last year. They are the flagship location (where Deutsch was founded).

Deutsch NY was sold to an Australian company. Idk what brands they have and haven’t heard much from them in terms of press or awards.

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