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Weird, thirsty concept that makes it look like people need to be forced to drink Pepsi aside, why not do it for real?
And if it’s not real, why shoot it like it is?
And if the point is to make it seem real, why write it in such a sitcom-y way?
And then why script it in a way that makes the Pepsi reps look like such desperate losers?
And then assuming the answer to “why not do it for real” is “we wanted control”, why script it in a way where the fake actors are so upset to have Pepsi?

Every decision is more baffling than the last. It’s like this weird new kind of challenger advertising designed to make a bad product less appealing.

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Really dumb, they could have just shot it for real and it would have been better. But you’re right, bet the reason was “creative control so we can script these really hilarious reactions” 🙄

They could have at least tried a real take and had the actors as backup

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People who say "creative control so we can script hilarious reactions" honestly just must not be good at what they're doing.

Tiktokers aren't scripting all those on the street interview videos but they're FUNNY

The whole thing is so bro-y

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The B in BBDO stands for bro-y.

likefunny

Oh...that was close to being good

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“I’m not sorry for bringing flavor” 🥴

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I think they were going for the Curb your enthusiasm vibe of feeling gorilla but shot by 5 cameras. Or, MTV The Real World which was covered by a crew of shooters. It’s not about being real, but rather the feeling of planned impromptu, which outside of advertising people, gets a lot of likes.

As someone who prefers Pepsi, that was especially offputting 😬

Feels like Wedding Crashers meets The Office in an apotheosis of 2010ish client-dictated forgettability — with a firm nod to “We secretly replaced Dad’s coffee with Folger’s Crystals.”

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