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I think if you want to carve out a part of your business devoted to this and make it a niche market that's fine. It doesn't align with me personally - so for me to invest time in something like this that that I'm not as passionate about wouldn't yield the results. I focus on events that I'm connected to personally then im not looking for a specific ROI but I'm doing good and promoting my business.
I think it's probably pretty easy to determine if they're successful. You should ask each new client where they heard about you, and if it was someone from one of those fairs, well there you go. I would also encourage you to use these events as a two-way opportunity, rather than a one-way street.
Get them to give you their contact info so you can reach out after the event is over.