Well just finished working through the weekend. By this I mean: Friday: 9 Am - 11 pm. Saturday: 2 Pm - 10 pm. Sunday: 3 pm - 1 AM. Tomorrow will be another all day/all nighter. As a CD, I signed up for it, but working these hours with a young kid at home during a NYC quarantine is absolutely batshit crazy. My love and sincere support to all parents out there. A special shoutout to my support system: my CD partner, my husband, and Tito’s vodka.

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Cheers, OP. This is not easy. Hang in there.

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Just another perspective: being a creative director does not mean you signed up to give over your whole life. That’s not normal!

Agree, CD1 it is not normal. But, as I am the sole earner (husband was laid off) and all agencies including mine are cutting salaries and staff, at this point I don’t really have a choice in the matter.
In the pre pandemic days, I’d work a reasonable amount in the office, come home and have dinner with my family, read some books to my son and watch trash tv, call up friends, have a nightcap. Now I’m homeschooling while on zoom calls that end at 9 or 10 PM, sporadically shoveling down Trader Joe’s frozen fare/vodka sodas, then lean out the window for some fresh air before I go to sleep and it starts over again. I am very VERY lucky to have a job in NYC! But this is not a healthy or sustainable way to work.

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