What are the healthcare verticals of social media companies called? For instance, at Facebook it seems to be called ‘creative shop health’ from what I can tell. What’s the analog at Snap or TikTok or even big tech like Apple Amazon or Google?

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I know a guy, strategy, doing it at TikTok. I'm not sure they have a proper name for the vertical when he sent me a job link, but he rates it.

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