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Chief
GCD: “Play around with it.”
Me: “We’ve provided multiple ways of executing this w/o any constructive feedback from you for hours already. Use your f’ing big boy words and direct the creative. Otherwise, you play around w/ it. I want to go home… where we all should be working from in the first place anyway.”
Sounds like one of the co creative heads of Nissan at Chiat that I once worked under when he was a CD. Zero helpful feedback. Always just said, “More. Show me more.”
I’m like, “more what? Less what? What direction do we go in? We’ve provided 20 well baked concepts, you’re giving us nothing.”
The guy was a terrible presenter, could hardly read, stole one of our ideas outright, and somehow fell always upwards.
More than anything, my manager sets a terrible example. They have a terrible work/life balance. Really doesn‘t inspire a person to work harder if that’s where you end up.
Yep, same. Like honey, I don’t live for this place. I take pride in my work and want to do a good job but …. you can stay up until 9p creating shareholder value every night if you want, not me.
Make it fun to review work. Laugh when something is funny even if it's off brand or not possible or whatever. The creative most likely knows it's not right but just wants to enjoy their job more and make someone laugh. Clients suck enough fun out of our lives - don't kill the last small joys we have
This right here. I mean reviews used to be fun, now it’s just about opportunity to browbeat people
“Just give it an hour”
What that really means is think about solves for 6-8 hours so there’s plenty of good work to show, but make it seem like i didn’t work that hard so CDs dont feel bad for asking for extra work
For me, it’s when they give non-advice/non-input
“We need to figure out how to get more revenue.” Followed by a pause for me to figure it out
Like you’re above me and paid, what, 2-4x more? You tell me - that’s what you’re paid for, right?
Have me do work with no clear direction or insight, only to “re-do” it themselves and take full credit - piggybacking. Don’t be that manager. Lift your team up. The best leaders know how to let others shine.
My old CD would flip flop constantly about whether she liked something or not. She’d say she loved it, then come in the next day and say she hated it (but never could explain why, it was just vibes). Give clear feedback and be confident in your opinions!