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Sales

What does Sales Enablement mean to you? Does anyone here work in some type of Sales Enablement roll currently?

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Some of the sales enablement folks at my company handle all the tools that we might need (Salesforce, Outreach, Gong, Email Sequences) and they work in the background as a force multiplier for the sales team.

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1) Identify what great looks like for an “enabled” salesperson 2) Measure where people are today in terms of great. Quantify metrics around discovery, solution, objection handling, etc. 3) Develop a plan to enable at scale and make it standardized in terms of education, testing, and measuring effectiveness through action 4) Have fun! Make it about what the salesperson gains through enablement.

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