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You identify all of the things the Company does that aren’t quite up to public company standards. You then present your findings to management, they freak out about the numerous items they hadn’t even thought of, and your firm wins the actual ipo execution work.
Deals is just an umbrella term for transaction based projects. For example at PwC Deals comprises of projects done by FDD, CMAAS, Valuation and a few other services. IPO readiness usually falls under AAS so it would be under the Deals umbrella
Rising Star
A bunch of workshops to figure out the steps they need to take to become and succeed as a public company. Have they adopted all the right accounting standards? Do they have enough staff to close the books on time? Blah blah blah
Advising the client and helping with the S1 and SEC comment letters looks better on a resume than IPO readiness. Doing looks better than teaching.
You can do a variety of things. You can help your client determine the bets accounting policy for them to use. You can help the improve or integrate new financial reporting structures or channels, this is usually to comply with the Soc regulations they will soon have to face. And/or you can actually help them build out their financials if they haven’t been doing so in GAAP already. you cant really help advise them on any regulatory issue that comes up from the ipo as well.
You help company prepare for IPO, as if you are the Company
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