What is the best answer when asked what are looking for in terms of salary during an initial interview?

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That’s such a loaded question. It depends on your want and their need, your level, the marketplace, and so on.

As a senior ad person I’d say something like “a salary commiserate with my years of experience and what I offer: x, y and z. I’d also like to align on the role, responsibilities and expectations. Would you like to discuss that now along with the benefits package you’re offering?”

If I was a junior, I’d come in armed with a range based on research of the role and Glassdoor salaries make sure your low end is acceptable to you

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Ha! I meant commensurate

I recently learned that in California, if your answer their question with “what is the budget for the role” or similar, they have to give you a number. This has worked wonderfully for me

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Ask them what their salary range is

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IMO don’t give a range and go high. Because ranges were made for companies to know how low you’ll go. Make sure the number is random so it appears well thought out. For instance don’t say 90. Say 93. And then if the agency comes back with a lower offer make sure to counter. It’s ok to go back and forth a few times

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First one to put out a number loses. Always try to get them to say what they'll offer.

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In California, the recruiter has to provide the salary for the open role. They can’t ask you for your current pay (gender gap issue) but, I believe, they can ask you for what you’d like to get in compensation from your new role. Push the recruiter provide a number first and know the general pay range for the role for the city you live in so you feel comfortable with whatever number you settle on. I agree with the +$10k from your current gig for lateral. +$15-20k(ish) for promotion.

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Unless the bottom of your range is well below industry average, it’s likely going to be considered what you’ll accept.

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I always do some research and base it in my current salary, and how much increase seems reasonable. Then I up it 10% as a negotiating tactic. If they really want you, it won’t put them off, you’ll just need to negotiate if they can’t afford your number. Never undervalue yourself, it can make you seem less valuable. When something is cheap, people tend to value it less.

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Most HR people and recruiters will tell you the salary range up front. If it is close to where you want to be I just say "that's fine". I go through the process and if they make an offer. then you can negotiate.

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Always go for a 10k range

Just know what you want and let it roll from there. If they can’t give you a range they are playing a game to see if you are high or low. If you know what you want and can state that clearly you can save both sides time and energy if you not in the same ballpark. In reality you typically know what you want to move. Make that your guide post

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