"YouTube Advertising Hits $10.3 Billion as It Takes Growing Share of TV Market". That is some insane growth for a single quarter. How do you see YouTube’s role evolving as a primary platform for brand storytelling and audience targeting, especially given its scale and data capabilities? Agencies should be agencies adapting their strategies to balance digital video campaigns with traditional TV buys in my opinion. Are you?

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That is wild! I'm sure agencies have caught on to it. We are now blending digital video with TV for maximum impact, and adapting cross-screen strategies to follow where audience attention naturally shifts.

There’s no differentiation with “TV” or digital, or CTV, YouTube, even social.

We make a brand spot and it runs on all.

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